Can a funeral home set up a fund that contributes to funeral expenses?

my funeral home serves our cities poorest. some families have to opt for a cremation because they cant afford the cost of a burial. when making arrangements, families ask if there is an organization that can help them pay for the funeral. there is not. id like to set up some sort of fund/charity that can be used to help pay for final expenses for our families deceased. shall i contact a bank? a lawyer? is it a conflict of interest if im the funeral director and behind the "fund"